It’s no secret that social media is an essential tool for gaining exposure, growing an audience and maintaining meaningful and genuine relationships with readers.
But what are the best ways to engage your audience on social media?
Take these on board to increase engagement and build meaningful relationships.
This may sound obvious, but the most beneficial way to engage your audience is by showing them that you are someone they can connect with, relate to and get to know.
This means replying to comments on Instagram posts, reaching out and introducing yourself to people on LinkedIn or Twitter, and taking part in discussions on Facebook groups and chat forums.
I find that more people engage with my posts by liking and commenting when the content is genuine and honest.
This is linked to the first point; people want to connect with someone who is real and who they can relate to; not a robot.
To grow my audience quickly when I first started out on social media, I set up a giveaway on Facebook.
In order to enter the giveaway, people had to follow me and re-post one of my pictures, tagging me and using a specific hashtag.
If other people share your posts, you have the potential to influence their followers too.
Posting frequently enables you to maintain your social media presence so that you are always on your audience’s radar.
If you post irregularly, people are likely to forget about you or, even worse, unfollow you.
If you want other people to share your content, you have to be prepared to share other people’s content in return.
This can range from interesting articles, inspirational quotes or informative blog posts.
Sharing things that you find interesting also helps your audience to get a better picture of the kind of person you are, meaning they are more likely to engage with you.
When someone leaves me a comment, I aim to reply the same day with a genuine, well-thought out answer.
Taking the time to respond meaningfully means that you’re more likely to start up a conversation and keep it going.
This has a knock-on effect as it means that other followers can see that you respond to comments, so are more likely to leave you one.
People like to talk about topical, social issues that are relevant to their lives.
If you start up a conversation explaining your stance on a social issue, your followers are likely to get involved with the conversation and respond to your posts.
Add share buttons to your website or blog so that people can easily share your content; include links in your Twitter bio to your Instagram, Facebook and website and vice versa.
Making it easy for people to connect and engage with you means they are more likely to do so.