Instagram vs Pinterest Marketing & Which Is Right For You?

Samantha Haskins
The AdSiege Blog
January 24, 2017
Instagram vs Pinterest Marketing & Which Is Right For You?

The Benefits of Instagram vs Pinterest Marketing

The debate over the benefits of Instagram vs Pinterest continues.

Both are social networking sites that are growing rapidly.

According to the latest statistics, Instagram has around 200 million users, who have shared a total of 20 billion photos since the site was launched in 2010, while Pinterest, founded in the same year, has some 73 million followers.

What is Instagram?

Instagram is one of the largest global social networks, renowned for being both fun and easy to use.

Users can take photographs and videos on their mobile device, add captions and share them not only on Instagram, but also on other social media sites, such as Twitter and Facebook.

The posts are displayed on your own profile and other members who follow you can see them.

Similarly, you can also see posts from members whom you’re following.

You can “like” or comment on posts and tailored posts will be recommended to you, or you can use the search tab to look for friends, hashtags or specific users.

You can either set your posts to private, so that only your chosen audience can see them, or to public, so anyone can read them and you have the tools available to edit or tweak your photos to improve the quality.

Many celebrities use Instagram as their preferred social networking site.

Among the most followed are RihannaJessica AlbaDwayne “The Rock” JohnsonNicki Minaj and Kim Kardashian.

What is Pinterest?

Pinterest enables users to discover and share new interests by “pinning” (or posting) pictures and videos to their own or other users’ boards.

These form a collection of “pins”, normally with a common theme and users can also browse what other people have pinned.

The social network focuses mainly on lifestyle, letting you share your interests and tastes with other people and discovering other like-minded people.

The goal is to connect people across the globe using things that they find interesting.

Images can be uploaded from your own computer or mobile device, or you can pin items of interest that you’ve found on the internet using the Pinterest bookmark.

As with all social media sites, you can follow your friends’ boards, like other people’s pins and comment on them.

You can also re-pin other people’s content to your own board and share items of interest on Facebook, Twitter or via email.

How are business using Instagram vs Pinterest?

Both Instagram and Pinterest provide opportunities for companies to engage their audience with images and video.

This visual content creates an emotional connection with people and provides personalised insight into your business.

There are many ways to use these platforms and here are a few examples:

Reach a wider audience

Instagram profiles for example, gives marketers a way to market with Instagram on multiple devices.

While the big brands have clearly taken the lead, smaller businesses can easily position themselves to do just as well when it comes to expanding their reach and engaging with a wider audience.

Use contests to create engagement

Pin to win contests are very popular on Pinterest.

Brands invite their followers to pin favourite images and videos for the chance to win a wide range of prizes including free tickets, products and special invitations.

On Instagram, photo contests are just as easy to implement.

Simply ask your audience to tag photos with a #hashtag, to make it easy to find entries and pick a winner.

Promote events

Instagram vs Pinterest is a battleground for those promoting upcoming trade shows, speaking events and conferences.

Using video or photos from past events, blogs or partner collaterals is also a very easy way to build traction for your promotion.

Instagram vs Pinterest Side by Side

Although both social networks have similarities, in that they’re all about sharing and providing a vibrant visual experience, they each offer a different experience for users.

Pinterest is primarily focused on discovering other members’ content.

You can use it in a similar way to a search engine, looking for specific items of interest and you can create interesting and visually appealing boards by grouping together the content you find most interesting.

Every pin is a link to the image’s source, which is normally an external site.

This in itself has made Pinterest a great source for businesses to increase website traffic.

Instagram is an altogether more personal experience, with users predominantly publishing personal photographs and videos of themselves.

Also, it currently attracts a slightly younger audience.

The bottom Line

When deciding between Instagram vs Pinterest, simply look to your audience.

As a general rule of thumb, are they more likely to “Pin” existing images or snap new photos?

Also, what is the age demographic? Take a look at the latest stats to see which demographic prefers which platform.

Which network you choose depends on your own personal preference and indeed, many businesses choose to have accounts on both Instagram and Pinterest to get the best of both worlds.


Samantha Haskins is the founder of AdSiege, a marketing and advertising agency helping business owners win new customers, drive sales and increase revenues through a strategic mix of organic brand building and targeted media campaigns.