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Is Your Facebook Marketing Performing At 100%?

Samantha Haskins
The AdSiege Blog
July 14, 2015
Is Your Facebook Marketing Performing At 100%?

How is Your Facebook Marketing?

Not sure? Well, below you will find a quick guide for your Facebook business page health check to make sure your page is up to scratch.

Your Facebook Business Page Vanity URL

If you have reached 25 likes you can claim your vanity URL, which would look something like facebook.com/yourcompanyname and will be much easier to remember and pass along.

How To Claim Your Vanity URL

1.  Go to facebook.com/username

2. This brings up a drop-down menu, select the page you want to create the username for

3. Enter your desired username and click on “check availability.”

4. If it’s available, you will be shown some final terms & if you are happy with your choice select “confirm” or “cancel” to try another one

About Section

It’s amazing how many businesses don’t bother to fill this out.

This information helps you get found through SEO and is indexed by Google and Facebook graph search.

Key areas you should definitely take the time to fill in:

  • Name
  • Address (if you have a physical location)
  • Short and long description – make sure you use relevant keywords to describe your business
  • Phone number
  • Email Address
  • Website (if you have more than one website, separate them with a comma)
Cover Photo:

It is really important to get this photo right as this affects your ‘brand’ image and can encourage users to engage with you (or not).

Ideal Size:

  • Displays at 828 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on Smartphone
  • Must be at least 399 pixels wide and 150 pixels tall
  • Loads fastest as an RGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes
  • Use PNG files for better results

Top Tip:  Add a call to action, offers and links to the cover design and description.

Profile Photo:

Always use a personal photo if you can, instead of a company logo.

Facebook is a social platform and your followers like to know who they are engaging with.

If you’re not comfortable having your own photo displayed, see if one of your team members would be happy to do this.

Ideal Size:

  • Displays at 160×160 pixels on your Page on computers, 140×140 pixels on a Smartphone
  • Must be at least 180×180 pixels
  • Use PNG files for better results

Top Tip: 

  • Apply the rule of thirds & break your image into thirds both horizontally and vertically and place the focus at one of the four intersection points
Enable user photo tagging to help organically grow your audience and impressions

To change settings, make sure you are logged in as an administrator:

  • Click Settings at the top of your Page
  • From General, click Tagging Ability
  • Click to check the box next to Allow others to tag photos and video published by [Page name]
  • Click Save Changes

Utilise the nearby tab and reviews for Facebook mobile.

The more reviews and check-ins you have, the more highly you will rank.

NOTE:  Only places that have a physical address and a category listed can appear as nearby places.

Verify your page:

If you have a physical location, this is definitely worth doing.

You can be verified using a phone number of documents.

Doing this will

  • Help your business page shows up higher in search results
  • You get a ‘verified badge’ to let visitors know your page is authentic

To verify your page:

  • Click Settings at the top of your Page
  • From General, click Page Verification
  • Click Verify this Page, then click Get Started
  • Enter a publicly listed phone number for your business, your country and language
  • Click Call Me Now to allow Facebook to call you with a verification code
  • Enter the 4-digit verification code and click Continue

That's it. You're all done!

samantha-haskins

Samantha Haskins is the founder of AdSiege, a marketing and advertising agency helping business owners win new customers, drive sales and increase revenues through a strategic mix of organic brand building and targeted media campaigns.