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Should I Use Twitter Periscope for Marketing My Business?

Samantha Haskins
The AdSiege Blog
February 22, 2016
Should I Use Twitter Periscope for Marketing My Business?

Why Use Periscope For Marketing?

As a live-streaming video platform with millions of daily users, using Periscope for business is a fantastic way to extend your reach with a personal touch.

People watch the equivalent of 40 years of live video on Periscope every day.

As it launched just over a year ago, the statistics alone make it a major success and entrepreneurs are waking up to the huge potential of using Periscope for business.

How Does It Periscope Work?

Imagine you’re making a Skype video call, but to hundreds or thousands of people at the same time.

When you use Periscope for business your clients and customers can send you real-time comments and questions which pop up on your screen so you can answer them as you broadcast.

Because it’s designed for mobile and automatically links to Twitter, it’s an ideal platform to use when you’re out and about.

Your transmission appears on your Twitter newsfeed, making building your following easy.

Should I Use Periscope for Marketing My business?

The short answer is yes, and here’s why:

It builds your brand.

Periscope gets your business seen, makes potential customers aware of what you do, and gets them thinking about what you could do for them.

It makes the connection with your customers very personal.

Your ability to interact with people during a broadcast makes them feel involved and appreciated.

How Should I Use Periscope For Business?

Much depends on your own objectives and of course, your imagination.

Keeping things personal is a great starting point, and a behind-the-scenes look at your business can be a great way to engage your existing customer base or following.

Here’s a few other examples;

  • Demonstrate products – What better way to demonstrate a product’s benefits than seeing it in action? Garages can take viewers on a test drive, chefs can show how they cook a recipe from their latest book and spas can demonstrate treatments.
  • Hold live training sessions – If you’re a coach or trainer, this is perfect for you. You could be a personal trainer showing your clients how to perform an exercise properly and safely, or you could be a health and safety trainer demonstrating the correct way to give CPR.
  • Broadcast live events – If you’re holding a product launch, organising networking or seminars, or having an awards ceremony, your clients will feel part of the action with Periscope.
  • Hold live Q&A sessions – This is great for customer engagement, and can help educate them. It’s more effective than a frequently asked questions page on your website and is particularly attractive to younger customers.
  • Gain valuable feedback – You can get quick feedback from clients and provide immediate customer service. All this can be done in real-time, helping you know whether your marketing is working, and nipping problems in the bud quickly.
  • Make exclusive offers – You can make exclusive offers to your loyal clients and customers. People love it when businesses make them feel special and offer them something others don’t have.

As video is the best medium for engagement on social media, live streaming video can really engage your audience.

A few examples of sectors where this would be a great tool include restaurants, leisure companies, spas, hotels, pubs, manufacturing, arts and crafts, media production, and hairdressing.

samantha-haskins

Samantha Haskins is the founder of AdSiege, a marketing and advertising agency helping business owners win new customers, drive sales and increase revenues through a strategic mix of organic brand building and targeted media campaigns.