As a live-streaming video platform with millions of daily users, using Periscope for business is a fantastic way to extend your reach with a personal touch.
People watch the equivalent of 40 years of live video on Periscope every day.
As it launched just over a year ago, the statistics alone make it a major success and entrepreneurs are waking up to the huge potential of using Periscope for business.
Imagine you’re making a Skype video call, but to hundreds or thousands of people at the same time.
When you use Periscope for business your clients and customers can send you real-time comments and questions which pop up on your screen so you can answer them as you broadcast.
Because it’s designed for mobile and automatically links to Twitter, it’s an ideal platform to use when you’re out and about.
Your transmission appears on your Twitter newsfeed, making building your following easy.
The short answer is yes, and here’s why:
It builds your brand.
Periscope gets your business seen, makes potential customers aware of what you do, and gets them thinking about what you could do for them.
It makes the connection with your customers very personal.
Your ability to interact with people during a broadcast makes them feel involved and appreciated.
Much depends on your own objectives and of course, your imagination.
Keeping things personal is a great starting point, and a behind-the-scenes look at your business can be a great way to engage your existing customer base or following.
Here’s a few other examples;
As video is the best medium for engagement on social media, live streaming video can really engage your audience.
A few examples of sectors where this would be a great tool include restaurants, leisure companies, spas, hotels, pubs, manufacturing, arts and crafts, media production, and hairdressing.