So what is Snapchat?
It’s a social media platform that combines intimacy and immediacy into a powerful dynamic.
The under 35’s, in particular, find the platform compelling.
Essentially, a “Snap” is a picture or video that you can post to your network.
Once a Snap is viewed, it disappears completely.
This seemingly counter-intuitive setup has proven to be quite effective.
In knowing that they get just one chance to view a Snap, users pay better attention to the messages in front of them.
This makes the immediate nature of the platform ideal for marketers of products used by a younger audience, as over 70% of Snapchat users are under the age of 35.
The intuitive protocols for using the platform make it super user-friendly.
Snapchat is an excellent way to engage with potential users of your product or service.
The intimate nature of a Snap can inform people about your business by taking a viewer behind the scenes.
You can introduce the unsung heroes within your organization who are essential to the function and success of your business, or you could demonstrate how to use a particular product or piece of software.
You could even give a first-person account of the history and vision of your business.
Snapchat is wildly popular, already boasting a whopping 100 million users daily, 71 million of which are under 35.
So if millennials are your target audience, you’ll want to get Snapping as soon as possible!
The funny and casual tone of the Snapchat universe means that you can leave the stuffy attitude of the professional world behind and embrace a tone that reflects a friendly, easy going mindset that you clients, customers and prospects will love.