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The Anchor App Is Making Waves in Digital Marketing

Samantha Haskins
The AdSiege Blog
July 14, 2016
The Anchor App Is Making Waves in Digital Marketing

Marketing with the Anchor App …

The anchor app, or simply ‘Anchor’, is the latest networking app to take the market by storm.

Anchor has been labelled the first “true public radio” in the world, and is creating a huge buzz online.

What Is The Anchor App?

Anchor is like Twitter or Instagram, except users post audio bites, rather than pictures and videos.

It’s available free in the iOS app store, enabling anyone, anywhere in the world, to start a conversation that can be “liked” and other users can post replies via an audio message.

Unlike other social networks, text and photos cannot be posted.

It’s all about the audio!

Members can follow other users’ feeds and can record a reply using their smartphone’s microphone and post up to two minutes of audio.

Anchor co-founders Michael Mignano and Nir Zicherman met while working at New York photo-editing firm Aviary, where they discovered a mutual love of talk radio, podcasts and audio in general.

Recognising a gap in the market for creating and distributing audio, they came up with the Anchor app.

A voice recording is created simply by putting your phone to your ear and talking into it, ready to upload to the site.

Its creators say it’s a more advanced form of radio, as you can talk back and interact.

The only text permitted is used in captions to describe the various recordings.

Making The Most Of The Anchor App For Business

Because the Anchor app is still so new, rather than describing how it “may” be used for business, we’ll share some of the ways it is being used now and let your imagination take care of the rest.

The Anchor app has share features like any other social network.

So users can spread “waves” (the name given to the sound bites that are posted on Anchor) to other social media networks.

A hashtag is used to welcome new members in particular, who can add the hashtag #firstwave after posting their first recording.

In addition to using Anchor app for social networking, meeting new people and following those whose posts you enjoy, you can also use it for other purposes.

For example, some people are recording mini stand-up comedy bites to publicise themselves, while others are offering life advice.

Some people use the Anchor app to mimic their favourite movie characters to network with other fans, or review the latest gadget that’s creating a buzz to increase their following.

The beauty of the site is that anyone can interact and reply, creating instant audio discussions for the first time online.

Once the conversations have been published, you can share them as podcasts.

They can also be embedded, if you choose to do so.

Listening on Anchor is as easy as recording.

Like Listening To The Radio But Better

A constant stream of audio, like listening to the radio but better, is possible on all kinds of topics.

You can tap “play” and listen to just about anything.

There’s a fascination with listening to discussions among complete strangers and it makes the app seem more personal and real than its counterparts that share only text and photos.

Anchor also has its own Twitter feed to enable users to stay in the loop and be informed in real time about the best audio currently being broadcast.

samantha-haskins

Samantha Haskins is the founder of AdSiege, a marketing and advertising agency helping business owners win new customers, drive sales and increase revenues through a strategic mix of organic brand building and targeted media campaigns.