The Benefits of Linkedin for Marketing Your Business

Samantha Haskins
The AdSiege Blog
January 14, 2016
The Benefits of Linkedin for Marketing Your Business

Why Use a Linkedin Company Page for Marketing?

LinkedIn is a social networking platform for professionals. Today’s service is a far cry from its humble beginnings, especially when considering the benefits of a Linkedin Company Page.

When it first launched back in 2003, it had just 4,500 members in its first month of operation. Today there are over 414 million users, including 20+ million people from the UK.

It’s the social network of choice for tech-savvy business professionals.

These days, much of Britain’s workforce has a LinkedIn account and businesses have a profile for their firms as well.

If your company doesn’t have an account on LinkedIn, it’s time to create one!

Let me explain the reasons why benefits of a Linkedin Company Page may be right for your business:

It’s Brilliant for B2B Networking

One of the reasons companies set up profiles on LinkedIn is for business-to-business networking.

As a business owner, you will have a need to find new suppliers and manufacturers every so often. Doing so with LinkedIn is easy and you won’t have to spend hours trawling through pages of Google results to find what you need!

One of the benefits of a Linkedin Company Page is the InMail facility.

In short, it’s an easy-to-use and secure messaging service making LinkedIn a practical way to make the best use of your time for B2B marketing and networking.

It’s Even Better for B2C Networking

Let’s face it: building your brand is a crucial part of your business plan.

Sure, you might have a website and even promote your company using PPC advertising. The thing about LinkedIn is that it’s a useful tool to use for B2C networking as well.

Your social marketing strategies should not just stop at Facebook and Twitter!

The benefits of a Linkedin Company Page page is that it will help you promote your brand and build consumer confidence in it through a large and closely connected community.

This, in itself is fantastic for social proofing your brand!

You can post relevant and timely content that people are likely to share both in and out of LinkedIn.

Plus, it’s a great way to promote any new products or services without spending money on ad-campaigns.

It Helps you to Create New Sales Leads

You already know the value of B2B and B2C networking through the benefits of a LinkedIn company page.

But, what if I told you that this professional network can also help you to tangibly improve the ROI for your business?

As with many business, you may need to sell stuff to grow and LinkedIn is a fantastic resource for generating sales leads!

What’s more, those leads are organic.

There’s no denying LinkedIn is the best digital way to promote yourself through word of mouth.

Scouting for New Talent is a Breeze!

As your business expands, you will need to hire new people to work for you.

In the past, I would have told people to talk to recruitment agencies for their HR needs. Today, I often recommend LinkedIn.

First of all, the cost of hiring will be much cheaper than paying an agency and you may not know it, but agencies usually turn to LinkedIn to find job candidates.

Why pay for something you can easily do yourself for free?

The benefits of a Linkedin Company Page for your business to attract new talent are obvious.

Potential candidates can look at your company’s profile. They can learn more about what you do and apply for any jobs you are advertising.

It’s also worth noting that many professionals use LinkedIn to find a job.

So keep an active list of job openings and you will not have to do much work to find suitable personnel.


Samantha Haskins is the founder of AdSiege, a marketing and advertising agency helping business owners win new customers, drive sales and increase revenues through a strategic mix of organic brand building and targeted media campaigns.