Effective marketing with simple language and a clear process to streamline promotion and power your brand
Successful digital marketing and advertising solutions must continually evolve to meet the demands of an ever changing landscape, which is why each of our services is part of a strategic framework so you can scale at any time to achieve your goals.
An effective marketing strategy is essential for any business looking to increase brand awareness, stimulate engagement and increase leads and sales to boost revenues.
We help you identify a clear strategy that is aligned to your budget and the specific goals of your business, so that your brand prospers within the commercial landscape in which you operate.
Our depth of knowledge spans the full spectrum of paid, earned and owned marketing channels and we tailor campaigns specifically to meet the needs of your business.
While in depth strategy can be complex, our foundation approach and methodology follows a proven marketing process that covers four primary phases:
The first step in developing a strategic framework for your business begins with an understanding of your brand, business and marketing objectives. During this phase we take a 360’ view of your marketplace to understand your competitors and the highest probability openings for your business to capitalise on.
Once agreement is reached on a strategic approach, we then prepare the messaging and collaterals needed to implement your campaign successfully.
Next we move to the implementation phase where the deliverables outlined above are deployed in a cohesive and fully integrated way to ensure maximum value from the channels that are most suited to your business.
To monitor performance and ensure success, we closely monitor a range of insightful analytics that cover each channel that is integrated into your marketing strategy. This includes social media, search engine optimisation and paid advertising.
Integral to any strategy is the way in which our services support and enhance the skills, knowledge and experience of your in-house team.
Strategic Value For Your Team
Our belief is that, while freeing up time is key to the energy levels you bring to your own marketing success, the more flexibility and control we can provide your team, the greater your engagement in the process and more likely you are to succeed.
Central to this is the simple fact that no one knows your business and its audience like you do, and that empowering your team is one of the greatest services we can provide as your specialist marketing partner.
Social media is the equivalent of a digital shop window for your business, and leveraging it to build your brand and increase engagement is one of the most cost effective and powerful ways to maximise ROI from your online marketing.
It offers a highly personal and interactive way to connect with both existing customers and new prospects, using one of the most powerful marketing tactics of all - delivering value to your audience.
Fluid & Dynamic Marketing
Social is also one of the most fluid and dynamic marketing channels available, with new developments continually being released across networks such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Snapchat et al.
While knowing where to begin can be a challenge, what matters most is that you get involved and embrace this dynamic to open up a fantastic new world of opportunity.
That's where we come in, with the experience needed to ensure you reap the greatest benefits from your social presence, using a simple and proven framework that gets results whatever the nature of your business.
01. Social Media Audit
Success through social media begins by taking stock of your existing presence and cross referencing this with the characteristics of your target audience. This is key to building a strong foundation and we'll ensure your social channels are well positioned to attract the right audience for your business.
In addition to the daily constants involved with your social marketing, we also deliver a number of powerful ancillary services designed to maximise engagement, generate leads and drive sales for your business.
Engaging Promotions & Social Advertising
Gone are the days of effortless organic growth and visibility through social media.
While this is still achievable with a strong brand presence and in particular, fantastic content that stimulates your audience, there is no question that trends on social media suggest the 'pay-to-play' environment is here to stay.
This is why we we offer a range of additional services designed specifically to increase engagement and build your audience, including engaging promotional campaigns and paid advertising on social networks.
Similar to offline signage for increasing footfall to a high street store, successful SEO is a primary driver for delivering high quality, targeted traffic to your website from Google and other search engines.
Without a cohesive strategy and integrated online presence, chances are you are missing out on vital brand exposure, lead generation and sales conversions that directly impact your revenues and profit margins.
Organic Stream of High Quality Traffic
Unlike the short-term returns generated from paid advertising and promotional campaigns, SEO is the workhorse of digital marketing that continually evolves to build brand awareness and leverage your digital footprint.
Working tirelessly in the background, search marketing is considered by many to be the holy grail when it comes to generating a low cost, long-term supply of high quality, targeted leads for your business.
All of which is borne out of a strategic framework that is continually monitored and optimised to deliver maxim performance for your brand.
Successful SEO does not allow for a 'one size fits all' approach, so we begin each project with a blank canvas, and work to meet your company's specific objectives.
Tailored for Your Business
By carefully analysing your site and your existing back-link profile, we identify any potential issues and areas for improvement.
We also examine your market sector to devise an SEO strategy that is unique to your business and the specific objectives needed to 'head-off' your competition.
Finally, we thoroughly research the keywords that are most relevant to your products and services, before weaving these into your content to drive meaningful, highly-targeted traffic at every stage of the buying cycle.
The use of paid search and social media advertising is one of the most effective ways to generate immediate returns from your marketing efforts, in a way that is fully transparent from an ROI perspective.
By paying only when someone responds to a promotion, clicks your advert, or views your landing page, you control your ad-spend budget and can easily quantify the performance of your campaigns.
Rapid, High Probability ROI
When PPC campaigns are optimised correctly, they can generate superior returns from your marketing investment.
While some trial an error plays its part in developing successful PPC campaigns, the ability to precisely target your ads by location and audience demographic, makes paid media one of the highest probability channels available.
It is also why paid advertising one of the most cost effective digital marketing strategies when executed well, and to ensure the right outcome we follow a precise framework that includes research, targeting, creativity and optimisation.
Your choice of partner for PPC campaign management is an important one, and we fully understand the risk/reward profile that comes with the territory.
Paid Advertising That Gets Results
By choosing to partner with AdSiege, you can be confident that your marketing spend is in safe hands and results are guaranteed, because our model is 100% performance based.
This is an important point when it comes to advertising online, because without having an advertising partner that is fully invested in your business at every level, it is very easy to spend large sums of money without any substantial return.
We also do not tie you into long contracts and our success is directly proportional to your own success. In other words, we only make money when your revenues increase.
Whether you need daily social media content, articles for your blog, press releases, web content or product descriptions, we can help.
Without question, the current trends in content marketing suggest it will only continue to grow stronger as a primary vehicle for digital marketing and this presents a huge challenge for business owners.
Content Marketing That Works
In its truest form, content marketing is all about informing and inspiring people with great articles and interesting resources that speak directly to their interests in order to engage with your brand.
At the top of the tree, social media and blogs are the kingpins for many businesses. Through this simple one-two combination of social and blogging your business has the ability to build brand awareness, drive traffic, generate leads, improve sales and increase revenues.
While each business is different, we use a proven formula that provides a solid foundation for success, and we'll help you devise a content strategy that works for your business and target audience.
Both search engine and conversion rate optimisation play a pivotal role in the success of any content strategy, and we constantly strive to maximise your results.
Maximum SEO & CRO Benefits
Content alone has little value if it is not highly integrated into your overall digital marketing strategy and has a clearly defined role in achieving the goals you have for your business.
Of course, while there is no question that value, originality and authenticity are key ingredients to successful content, we can also help streamline your strategy by sourcing high quality content for social media and identifying influential bloggers and other content producers to partner with through outreach programs.
There is also tremendous value to be gained from the long-lasting impact of any content you disseminate, and the overall impact of SEO & CRO are the drivers that turn content spend into business revenues.
Everyone loves a great promotion!
The chance to win something through a contest, grab a discount coupon or spend time on a quiz. It’s fun, easy, and entertaining.
Best of all, the smart use of online promotions create a natural win/win environment for both your audience and your brand.
Big Benefits From Online Promotions
By delivering real value and engaging your audience, online promotions offer a fantastic pipeline to generate leads and build revenues.
Whether you run promotions through social media, your website, or a mobile app, the impact they have on your business can be game changing.
People enjoy winning and are willing to help promote your brand to do so, which leads to four primary benefits for your business and provide the objectives we use to guide the development of successful promotional campaigns.
Studies have shown that consumers are willing to exchange personal information in return for discounts and other benefits. Meaning, that if you offer value to your audience they will, in turn, give you insight into what they are looking for.
Promotions Increase Loyalty & Revenues
When well designed and executed, promotions drive purchase behavior. They tie into the powerful forces of social proof, and reinforce a natural human desire to join with others.
So when one person enters a contest or quiz, or wins a discount coupon and shares this success via social media, those in their network are likely to participate because they see their friends doing it, and trust that the value to them is meaningful.
Let's not forget the most valuable customer of all, you existing customer. And with a little imagination, promotions offer an infinite number of ways to reward loyalty and reinforce your brand as one that deeply values your existing customers.
Web development - including websites, mobile apps and landing pages must take into consideration more than just design and aesthetics.
Of primary importance is the customer journey and the ability of your digital properties to convert browsing visitors into paying customers.
When we take on an SEO project, we often find that websites are not ideally optimised to leverage a client's wider marketing strategy, nor do they deliver the maximum impact in front of their desired audience.
Balancing Content & Usability
To establish a strong digital footprint for your business we seek to find the right balance between content and usability as a core principle.
How will your information be structured and presented, and how will you integrate new content in the future? What about your audience - does it take 60 seconds to learn something they could learn in 5 seconds?
Using advanced analytics, hard won experience and a methodical approach, we optimise the user experience across your digital properties for maximum engagement and conversion.
Any development should be guided by the overall objectives of your marketing strategy. This principle is at the forefront of our thinking to ensure final solutions are geared towards generating leads and increasing revenues.
Developing With The Objective In Mind
Without clear messaging and action steps for your visitors to take, they’ll leave. Keep in mind that you have about 5 seconds to communicate who you are, what you do and why your visitors should choose your business to help them.
Studies have shown bounce rates as high as 95% on pages that are poorly designed, leading to a lack of engagement and a quick departure.
This is not great, particularly after investing a lot of money in paid search and social media campaigns, and we will ensure this does not happen to you.
Marketing campaigns often fail because they are launched with little thought about how to monitor performance and measure success.
This fact is not lost on us, and the importance of analytics and the insights gained to support your business is core to our success in building winning marketing strategies.
This includes ensuring that all campaigns are tracked from first contact with your customers, through next actions, to the final point of conversion.
Methodical Approach To Analytics
To achieve this we apply a methodical approach to all marketing activities to ensure that audience demographics, targeting, ad copy, lead generation and conversion are all tracked effectively.
This information is then used to guide and influence the decision making process to maximise the value from each and every marketing campaign.
01. PPC Analytics
Accurately tracking and measuring the performance of paid media campaigns is critical to maximising your ad-spend and increasing ROI. We monitor each paid channel in your marketing mix, to optimise copy and ad performance and ensure there are no doubts as to which channels are working best for your business.
To fully harness the power of analytics, the accuracy and integrity of your data must first be established. This lays the foundation to correctly interpret the impact of your campaigns and gain the necessary insights to enhance your marketing strategy.
Accurate Data & Actionable Insights
The importance of accurate data cannot be understated and the ability to gain actionable insights is directly related to the integrity of any data source.
This is the starting point for our marketing analysis and provides the foundation for correct interpretation of any marketing campaign.
To extract valuable insights from data analytics and to determine the correct course of action to take, we then overlay vast experience and expertise to ensure your campaigns are always performing at optimum levels to maximise the ROI from your marketing strategy.