Brand Awareness

Why Snapchat is right for rogue entrepreneurs ... So what is Snapchat? It's a social media platform that combines intimacy and immediacy into a powerful marketing dynamic. The under 35's, in particular, find the platform compelling. Essentially, a "Snap" is a picture or video ...

The Anchor App ... The anchor app, or simply 'Anchor', is the latest networking app to take digital marketing by storm. Anchor has been labelled the first "true public radio" in the world, and is creating a huge buzz online. What Is The Anchor App? Anchor is like Twitter or Instagram, except ...

The debate over the benefits of Instagram vs Pinterest marketing continues. Both are social networking sites that are growing rapidly. According to the latest statistics, Instagram has around 200 million users, who have shared a total of 20 billion photos ...

Which content should you use in your social media marketing? There are many ways to engage your audience when you publish to social media. New platforms have opened up a wealth of possibilities for companies reach their target markets in a way that is extremely cost-effective. One ...

Dealing with negative comments in your social marketing ... What do you do if somebody leaves negative comments on social media, or worse still, makes a complaint? Everything you do is your brand. That includes what you post, how you interact with other people online, and how you deal with ...

Using the right social networks for marketing your business ... After the explosive growth of the past few years, social media networks now offer enough variety to be confusing. There are at least half a dozen social media networks that everyone seems to be using, without even ...

What are the benefits of Linkedin for marketing your business? LinkedIn is a social networking platform for professionals. Today's service is a far cry from its humble beginnings, especially when considering the benefits of a Linkedin Company Page. When it first launched back in 2003, it had ...

The value of live video streaming on Facebook for marketing your business ... Live video streaming on Facebook puts me right in the spotlight. It allows my friends, fans and virtually everyone in my network to gain first-hand insight into whatever I feel like sharing. There are seven steps ...

Why use Periscope for business marketing? As a live-streaming video platform with millions of daily users, using Periscope for business is a fantastic way to extend your reach with a personal touch. People watch the equivalent of 40 years of live video on Periscope every day. As it launched ...

Make the most of Google+ for marketing your business. Your Google+ business page has plenty to offer if you know how to make the best of it. You can showcase your business and include a few keywords to help your search visibility and rankings. Make sure to fill out all the sections ...

Posting on your Facebook business page ... If you’ve only just started using your Facebook business page as a marketing tool, then you might feel a little lost! With each different network, there are certain unwritten rules and conventions tied to what you post. If you don’t follow ...